Siemens Fujitsu Pocket LOOX Modular Handheld 600 Manual do Utilizador descarregar pdf (Página 2)

ProductFacts·PocketLOOX600·IssueSeptember2002

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Positioningandtargetgroups

PocketLOOXsupportstheuserwithamodularconcept,integratedBluetooth

module,arangeofPlug-Onmodules

andexpandabilityduetoitsintegratedCompactFlashTypeIIandSD/MMCardSlot.Withthesepossibilitiestheuseris

abletoexpandhisPersonalCompaniontohiscurrentneeds.

DuetoitsmodularityPocketLOOXcanbeusedforalldifferentenvironments@home,@moveand@work.

Positioning:Modularhandheldwithseveralconnectivityoptionsformobileprofessionalsaswellasdemanding

consumers.

Targetgroups:

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Executives

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Professionals

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Freelancers

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SalesForce

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ServiceEngineers

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Earlyadopters

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DemandingConsumer

•

etc.

Channels: directandindirect

ValueProposition: PocketLOOXisthemostmodularHandheldComputingdevicewithamaximum

flexibilitythroughitsbroadrangeofexpansionpossibilities.Duetoitsmodularconnectivity

conceptandopensoftwareplatform,PocketLOOXcanbeusedasastylishpersonaltoolup

tobeingtheplatformofahighintegrated“mobilitysolution”.

Specials: Bluetooth

integrated,CFTypeIICardSlot,SD/MMCardSlot,smallformfactor,advanced

onehandusage

Marketandcompetition

Themarketforavarietyofhighlyportable-computingproducts,includingPersonalCompanions,clamshellPDAs

(includesakeyboard)andsmartphonesisgrowingnotasfastasduringthelastyearduetotheeconomicsituation,but

neverthelessisstillgrowingwithahighpotential.Previouslyusedasorganisers,theiruseandvalueasbusinesstoolis

moreandmorerecognised.

ThegeneraltermPDA(PersonalDigitalAssistant)canbedividedintoseveralsub-groups:ClamshellPDAswith

keyboard,andpen-basedpalmsizetabletPDAsarethemaingroups.ThePocketLOOXbelongstothepocketPDA

group,nowadayscalledPersonalCompanion.

PDAsuseanembeddedoperatingsystem.WithMicrosoft’slaunchofPocketPC2002inOctober2001thesuccessorof

PocketPCisavailable.NewOS,newCPUandthedevelopmentofothercomponentsofPersonalCompanionsgivethe

vendorsthepossibilitytobuildanewgenerationofdevices.IncaseofthePocketLOOXitisthedevicewiththelatest

technologiesavailable.MicrosoftPocketPC2002isinthefamilyofoperatingsystemsforPDAsthatisexpectedtobethe

onewiththehighestpotentialingainingmarketshare.BecauseofitbeingastandardOS,anever-growingnumberof

companiesaredevelopingsoftwaresolutionsbasedonPocketPC,beitnavigationsoftwareorserver-based

synchronisationetc.SeamlessinformationexchangewithMicrosoftOutlook–eitheronthedesktopordirectlythrough

theserver–isguaranteedbecauseoftheclosefamilyrelationship.

MainCompetition:

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HPiPAQH3950:Bluetoothconnectivitynotintegrated;fewerinterfaceswithoutCFcardslotsorUSBandserial

ports(Jacketadds200gweight/doublesize/costs);noautomaticbrightnesscontrolwithlightsensorfor

optimisedreadabledisplayandpowersaving;noNTsupport

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HPiPAQH3970:fewerinterfaceswithoutCFcardslotsorUSBandserialports(Jacketadds200g

weight/doublesize/costs);noautomaticbrightnesscontrolwithlightsensorforoptimisedreadabledisplayand

powersaving;noNTsupport;moreweight;expansive

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ToshibaPocketPCe740:noautomaticbrightnesscontrolwithlightsensorforoptimisedreadabledisplayand

powersaving;noNTsupport;noexpansionforGSM/GPRS;smallerbatterycapacity

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